The mistakes made
We name precisely what triggered the suspension, without dodging it: it is what Amazon expects to read first.
Amazon service · Fenchell
Amazon Plan of Action (POA): reinstate a suspended seller account
Every day of suspension is a lost sale. We write the bespoke Plan of Action (POA) that proves to Amazon your account is compliant again — delivered within 48 hours, reinstated or refunded in accordance with our terms and conditions.
Delivered within 48 hours
Reinstated or refunded under our terms and conditions
Dedicated team, Mon–Fri 9 am–6 pm EEST
An Amazon suspension is not the end of the game. It is a case to build — and we build them every day.
Here is what our experience weighs even before you describe your case.
Our results
Proven experience in account recovery
Hundreds of sellers have entrusted us with their reinstatement. The figures below sum up what we know how to do.
+450
accounts activated / reactivated
~80%
client success — observed rate, no guarantee; Amazon remains the sole decision-maker
48h
to deliver your Plan of Action
2
months of follow-up after sending
But Amazon does not reactivate an account on a promise. It needs a precise document.
That document has a name: the Plan of Action.
The Plan of Action (POA)
The only document that reopens a suspended account or listing
What a good POA proves
A Plan of Action (POA) is the document required to reactivate a suspended Amazon account or listing. It shows Amazon that you have identified and corrected the issues: it sets out the mistakes made, the corrective measures taken and the preventive actions put in place to ensure compliance.
A well-written POA includes references to Amazon's policies and to legislation, along with screenshots of supporting documents (invoices, brand authorisation letters). This is exactly what we write for you.
The corrective measures
The concrete actions already taken to bring the account back into compliance, backed by supporting documents.
The preventive actions
What you put in place so the situation cannot happen again — the condition for Amazon to trust you once more.
A poorly put-together POA is one more rejected appeal — and a clock that keeps ticking.
Here is what changes when Fenchell writes it.
Alone vs. with Fenchell
The same appeal, two very different outcomes
| Facing the suspension | Alone, on your own | With Fenchell |
|---|---|---|
| Diagnosis | ||
| Precise cause of the suspension identified | ||
| Review of the complete history with Amazon | ||
| File | ||
| Required supporting documents gathered (invoices, authorisations, CE…) | ||
| POA referenced to Amazon's policies and to legislation | ||
| Processing | ||
| Escalation to Amazon's Key Account Managers | ||
| Follow-up on the file for 2 months after sending | ||
| "Reinstated or refunded" commitment (under our terms and conditions) | ||
Free review of your case, no obligation
In practice, how do you go from "account suspended" to "POA ready to send"?
In three steps — and while you run your business, we handle the file.
Our method
Three steps to reinstatement
From analysing the causes of suspension to sending the Plan of Action: a structured process, tailored to your case, with no friction for you.
1
Step 1 · Diagnosis
Full diagnosis of the case
Analysis of the precise causes of suspension and a review of the complete history with Amazon, to understand exactly why the account or listing was blocked.
Meanwhile, you
send us the access details and the Amazon emails — nothing more. We trace it back.
2
Step 2 · Compliance
Bringing into compliance & preparing the documents
Correcting the non-compliant items and obtaining the required supporting documents: invoices, authorisation letters, CE certificates, proof of address.
Meanwhile, we
- gather and check every supporting document
- bring your file up to the standard Amazon expects
3
Step 3 · Drafting & sending
Drafting the Plan of Action & sending it
Drafting tailored to your case, with references to Amazon's policies and to legislation, then sending — with possible escalation to Amazon's Key Account Managers.
The result
a POA ready to send within 48 hours, and follow-up on your file for 2 months.
And so you take no risk, every step is locked in by a commitment.
Six guarantees, one of which matters more than the rest: reinstated or refunded under our terms and conditions.
Our commitments
Six guarantees that secure your recovery
Free review of your case
We look at your file and tell you frankly what is recoverable — before any commitment.
Delivered within 48 hours
Your Plan of Action is written and ready to send in two days. The clock stops as soon as possible.
Reinstated or refunded
Our simplest commitment. If the case is not reinstated, you are refunded in accordance with our terms and conditions.
Follow-up for 2 months after sending
We don't leave you after sending: your file is followed up for 2 months.
Escalation to Amazon managers
If needed, your file is escalated to the Amazon Key Account Managers to speed things up.
Dedicated team, Mon–Fri 9 am–6 pm EEST
A dedicated team on your file, reachable Monday to Friday, 9 am to 6 pm EEST.
Client testimonial
They got their account back — hear them out
A seller tells how we reinstated his Amazon account. The proof, for real.
You probably still have a few questions before you entrust us with your file.
Here are the most common ones, with our straight answers.
The hardest part is waiting without acting. Describe your situation to us: the review is free.
A few minutes is all it takes to start your diagnosis.
Get started
Start my free diagnosis
Describe your situation: we review your case free of charge and come back to you with the way forward.
Frequently asked questions
Everything about your Plan of Action
What is a Plan of Action?
A Plan of Action (POA) is the document required to reactivate a suspended Amazon account or listing. It shows Amazon that you have identified and corrected the issues: it sets out the mistakes made, the corrective measures taken and the preventive actions put in place to ensure compliance. A well-written POA includes references to Amazon's policies and to legislation, along with screenshots of supporting documents (invoices, brand authorisation letters).
How long does it take to recover my account?
We deliver your Plan of Action within 48 hours. The reactivation time then depends on Amazon's processing, but our job is to hand you a ready-to-send POA as quickly as possible, with possible escalation to Amazon's Key Account Managers to speed up processing.
What happens if it doesn't work?
Our commitment is simple: reinstated or refunded, in accordance with our terms and conditions. If the case calls for it, we escalate your file to the Amazon managers (Key Account Managers) and we provide follow-up for 2 months after the Plan of Action is sent. Our dedicated team is available Monday to Friday, 9 am to 6 pm EEST.
What does the Plan of Action you write contain?
The Plan of Action is written bespoke for your case. It includes a full diagnosis of the precise causes of suspension and a review of the complete history with Amazon, bringing non-compliant items into line and obtaining the required supporting documents (invoices, authorisation letters, CE certificates, proof of address), then drafting the Plan of Action with references to Amazon's policies and to legislation, and possible escalation to Amazon's Key Account Managers.
Account or listing suspended? Let's act now.
Book your free diagnosis: we analyse the causes of suspension and write a bespoke Plan of Action, delivered within 48 hours. Reinstated or refunded under our terms and conditions, with escalation to Amazon managers and follow-up for 2 months.
The figures quoted on this page (number of accounts activated or reactivated, success rate, timeframes) are examples based on real client situations and do not constitute a guarantee of individual results; results vary according to your situation and Amazon's processing. Fenchell Capital OOD — Bulgarian firm based in Plovdiv (EIK 207945095).