Amazon referral programme (reserved for Eurotrade clients)

In short

Fenchell's Amazon referral programme is access to the seller onboarding benefits Amazon reserves for providers in its partner network, Fenchell being an Amazon EU Agency Partner and a verified partner of Amazon's Seller Partner Network (SPN).

In concrete terms, you get a dedicated Amazon point of contact (Key Account Manager), a priority escalation channel and support with the compliant opening of your seller account.

This programme is reserved for entrepreneurs who open their Bulgarian company with Fenchell via the Eurotrade pack: it is the only e-commerce service directly linked to Eurotrade, all of it backed by a genuine European company (EIK, VAT, help opening bank accounts, real substance in Plovdiv).

The point is not to register a shell, but to have a company that is genuinely operable remotely: that is the Eurotrade offer — an integrated system designed from the outset for remote management, which makes your seller account truly manageable from anywhere.

The file contains more than 20 bilingual documents — more than 30 for multi-shareholder companies — including the articles of association, the 8 notarised powers of attorney, the FID, the QES key, the translated certificate, the local agent, a dedicated web interface to read your SMS (OTP/2FA codes) live, and the point of contact.

What is the Amazon referral?

Amazon does not simply open its doors to everyone: the marketplace seeks to attract reliable and compliant sellers, backed by trusted partners. That is the whole point of its seller-partner network, within which accredited providers can offer their clients supported onboarding.

Fenchell is an Amazon EU Agency Partner and a verified partner of Amazon's Seller Partner Network (SPN). As such, Fenchell has access to a dedicated Amazon Key Account Manager (KAM) as well as channels that sellers who sign up alone generally do not have.

This partnership comes with a layer of verifiable proof: Fenchell is also a member of Amazon's Seller Partner Network (SPN), a listing viewable in the Amazon Seller Central provider directory.

What we call "referral" is therefore neither a trick nor a shortcut: it is the framework through which a partner recognised by Amazon presents a seller and supports them through onboarding, in compliance with the marketplace's rules. For entrepreneurs who want to start on Amazon on sound foundations — or relaunch a business after an incident — it is a real asset.

Why is the referral reserved for Eurotrade clients?

The logic is simple. A seller file is only solid in Amazon's eyes if it is backed by a credible European entity: a valid registration number, VAT in order, professional bank accounts and verifiable economic presence. And that is exactly what the Eurotrade pack produces: a Bulgarian company designed for the online entrepreneur, with EIK, VAT, accounts and support.

The referral is therefore inseparable from the company: without an EOOD formed by Fenchell, there is simply no entity to present to Amazon, nor any KAM mobilised for you.

It is also a matter of consistency: the team that set up your structure knows your file, your economic substance and your VAT compliance — all things Amazon examines. Reserving the programme for Eurotrade clients means carrying only solid, defensible files.

But the real challenge is not just to register the company: it is to make it genuinely operable remotely. A company that exists on paper but does not let you act day to day will get you nowhere on Amazon.

This is where the real difference lies: a generic incorporation, wherever it is set up, merely fills in a single line of the equation — legal existence. The Eurotrade offer, by contrast, is an integrated, inseparable system.

1 — A file designed for remote management

Your file contains more than 20 bilingual documents (more than 30 for multi-shareholder companies), all designed by Fenchell's legal team specifically for remote management, embodying years of experience and thousands of real client cases. Operability is not "bolted on" afterwards: it is built in from the outset, within the file itself. It notably includes:

• the articles of association;
• the 8 notarised bilingual Bulgarian/English powers of attorney;
• the official registration certificate and its sworn translation;
• and many others.

2 — An infrastructure that makes the business workable from anywhere

Everything that makes the business possible from anywhere is contained in this same offer:

• a local agent who carries out the formalities on the ground on your behalf;
• a dedicated web interface to read live, from any device, your SMS (OTP / 2FA codes) received on your Bulgarian corporate mobile line — decisive for validating your Amazon, bank and fintech access;
• obtaining the FID (personal tax identification number) and the QES key (qualified electronic signature);
• office and registered address in Plovdiv, mail collected and scanned;
• registration of the point of contact (POC, AML/MAMLA compliance);
• help assembling bank and fintech account-opening files, remotely — the client remains the applicant and the holder;
• option of a dedicated Bulgarian static IP;
• bookkeeping and VAT managed locally.

It is this integrated infrastructure — not the EIK alone — that creates the genuine economic substance Amazon and the banks verify, and that makes your company truly workable rather than an empty shell.

In short: no Fenchell company, no referral. And that makes sense: the referral is not added on to a structure set up elsewhere, it is part of the same integrated system. It is because your company is formed and made operable by the same team — file, substance, compliance and Amazon relationship — that the e-commerce advantage holds.

What are the concrete benefits of the Amazon referral?

Beyond the status, it is the operational advantages that count. Here is what the programme brings:

These levers come into their own at the delicate moments: opening a new account, business identity verification, or reactivation after an incident. If you are facing a block, also read our guide on recovering a suspended Amazon account: the referral and access to the KAM play a decisive role.

What are the conditions for accessing the referral?

The programme follows a clear eligibility rule. To qualify, you need to:

• Have formed your Bulgarian company with Fenchell (Eurotrade pack, from €890 excl. VAT);
• hold an active Bulgarian company (DPK/EDPK, or EOOD/OOD): EIK obtained, 10% corporate tax, then between 0 and 5% on dividends (0% to an EU/EEA parent company, with no threshold or holding period; 5% paid to an individual) — i.e. one of the lowest overall tax burdens in the EU, ≈ 10 to 14.5% once profits are distributed depending on the dividend rate; VAT in order;
• maintain genuine economic substance (address, local agent, bookkeeping kept on the ground);
• present a serious e-commerce project compliant with Amazon's rules.

The EOOD/OOD is the classic form of Bulgarian company. But for a 100% remote formation, with no capital deposit or prior bank account, the DPK/EDPK is often the simplest choice — see EOOD, OOD or DPK. Whatever form you choose, the referral is activated in the same way once the company is formed with Fenchell.

Above all, you have to be clear-eyed about what the referral is not: it is neither a guarantee of account opening, nor a guarantee of reinstatement in the event of suspension. Amazon remains the sole decision-maker and applies its own checks. The programme improves the quality of the file and access to support — it short-circuits no rule.

How do you access the Amazon referral programme?

The sequence follows on naturally from forming your company:

1. Eurotrade formation — your EOOD is formed 100% remotely: once all your notarised documents are received, registration with the commercial register takes at most 5 working days, for a complete process of around 20 days (the pace depends mostly on you: signing at the notary and sending the originals). The fintech bank account opens in ~7 days (WISE in 48 h). You then obtain EIK, VAT and help opening bank accounts.
2. Referral activation — once the company and substance are in place, your KAM opens access to the programme.
3. Amazon onboarding — preparation of the seller file and support with opening the account.
4. Ongoing support — priority escalation in the event of a verification or block, in connection with your bookkeeping.

This continuity is precisely what sets Eurotrade apart from a generic incorporation.

Where a generic provider stops at legal existence, the Plovdiv team (nearly 1,000 companies formed since 2018, Ekomi rating 4.8/5) delivers a file of more than 20 bilingual documents (more than 30 for multi-shareholder companies), designed from the outset for remote management — including:

• the articles of association;
• the 8 notarised bilingual powers of attorney;
• the certificate and its sworn translation;
• the FID and the QES key;
• and many others.

It also operates everything that makes the business truly workable:

• a local agent;
• a dedicated web interface to read your SMS (OTP/2FA codes) live, which validate your verifications;
• help assembling account-opening files with banking/fintech partners, remotely — the client remains the applicant and the holder;
• scanned mail, dedicated IP, bookkeeping and VAT.

A single system, supported end to end, from the registration of the EOOD through to your relationship with Amazon.

General information current as of 8 June 2026, not constituting personalised tax, legal or accounting advice.

The Amazon referral programme, as well as the prices (from €890 excl. VAT) and timeframes (registration with the commercial register within 5 working days once the notarised documents are received, complete process of around 20 days) quoted, are commercial commitments by Fenchell; this programme is reserved for Fenchell clients and guarantees neither the opening nor the reinstatement of a seller account, Amazon remaining the sole decision-maker.

Timeframes, amounts and results are indicative and vary according to your situation. Fenchell Capital OOD — Bulgarian firm based in Plovdiv (EIK 207945095).