Amazon Marketplace EU Agency Partner
Exclusive programme · new sellers

Amazon Agency Partner: official support for new sellers

Amazon reserves for certain new sellers a personalised service and exclusive benefits for 365 days, through its network of partner agencies. As an Amazon Marketplace EU Agency Partner, Fenchell opens that door for you — and stays by your side from your first listing to your first flash sale.

Check my eligibility See the 6 benefits
Dedicated Amazon Key Account Manager Free advertising (Top Deals) Listing setup
Why does €25 a month change everything? Because what you get is not for sale. Here, in figures, is what this referral puts on the table from day one.
365days
Of exclusive Amazon benefits
6
Benefits reserved for referred sellers
25€/month
For 12 months, all included
1
Dedicated Amazon Key Account Manager
A new seller on their own stays invisible for months. Referred, they already start a step ahead.
The programme

The accelerator a lone seller never gets

Launching a brand on Amazon on your own means flying blind: an account that gets blocked, badly configured listings, zero visibility, no direct line to Amazon. Referral turns the tables.

Amazon now offers new sellers a personalised service and exclusive benefits for 365 days, through its network of partner agencies. Fenchell is part of that network as an Amazon Marketplace EU Agency Partner.

In concrete terms: a dedicated point of contact, help creating your account, the setup of your product listings and a set of benefits that new sellers do not get on their own. A start reserved for entrepreneurs who are genuinely determined to succeed on the marketplace.

Who is eligible?
  • Have a company in the European Union.
  • And one of these two situations: no seller account yet, or a seller account that is more than one year old with less than €10,000 in turnover.

Full commitment and a firm determination to succeed are required.

Six benefits. One single aim: to get you selling faster than the rest. What the programme puts at your disposal during your first 365 days on Amazon.
Exclusive benefits

6 benefits reserved for referred sellers

Free advertising

Free access to Amazon Top Deals (flash sales), worth several thousand euros per year.

Account creation

Help creating your seller account and quick problem-solving when issues arise.

Listing setup

The Amazon team configures your product listings, with Brand Registry, A+ Content and Store support.

Competitive edge

Early access to information on upcoming promotions, regulations and events.

Increased FBA storage

An increased FBA storage capacity to match the needs of your business.

Direct line to Amazon

A dedicated Amazon Key Account Manager as your privileged point of contact.

In practical terms, what does it change? Put the two scenarios side by side.
On your own vs. referred

The same product, two trajectories

On Amazon, you want to… Seller on their own Referred by Fenchell
Visibility & sales
Free advertising via Amazon Top Deals
Early access to promotions, regulations and events
Getting started
Help creating the account and quick resolution of blockages
Listings configured by Amazon (Brand Registry, A+, Store)
Logistics & relationship
Increased FBA storage capacity as needed
Dedicated Amazon Key Account Manager

Fenchell, an Amazon Marketplace EU Agency Partner, opens access to these benefits for you — provided by Amazon as part of the programme.

And all of this, across five markets at once.
Amazon EU marketplaces

Sell on the European marketplaces

Fenchell, an Amazon Marketplace EU Agency Partner, supports you on the main Amazon marketplaces in the European Union.

Amazon.de
Amazon.fr
Amazon.it
Amazon.es
Amazon.nl
Convinced? The way in comes down to four steps — and it starts on this page.
How it works

The journey, step by step

From the eligibility check to Amazon's final decision.

  1. Step 1 · now

    Eligibility check

    This form checks your eligibility for the referral programme. A few minutes are all it takes.

  2. Step 2

    Interview with our team

    If your profile is a match, you have an interview with us to confirm your project.

    Meanwhile

    Fenchell prepares your file as an Amazon Marketplace EU Agency Partner.

  3. Step 3

    Presentation to Amazon

    If you are eligible, we present your profile to Amazon through the network of partner agencies.

  4. Step 4 · decision

    Amazon's decision

    The final decision on admission to the programme rests with Amazon. You then start your 365 days of benefits.

It all begins with a simple answer: are you eligible?
Eligibility check

Check my eligibility in 2 minutes

Fill in this form: it checks your eligibility. If your profile is selected, we offer you an interview, then present your file to Amazon — the final decision rests with Amazon.

Frequently asked questions

Who can benefit from the Amazon referral programme?
To be eligible, you must have a company in the European Union and either no seller account yet, or a seller account that is more than one year old with less than EUR 10,000 in turnover. Full commitment and a firm determination to succeed are also required.
How much does the Amazon referral programme cost?
The programme is billed at EUR 25 per month for 12 months. Fenchell is an Amazon Marketplace EU Agency Partner and supports you throughout the journey, from the eligibility check to setting up your listings.
What exclusive benefits does the programme offer?
The programme gives access to six exclusive benefits: free advertising via Amazon Top Deals (flash sales, several thousand euros per year), help creating a seller account and quick problem-solving, listing setup by the Amazon team with Brand Registry, A+ Content and Store support, early access to information on promotions, regulations and events, increased FBA storage capacity as needed, and a dedicated Amazon Key Account Manager.
How does the admission process work?
This form first checks your eligibility. You then have an interview with us; if you are eligible, we present your profile to Amazon. The final decision rests with Amazon.
Does the final decision rest with Amazon?
Yes. Fenchell checks your eligibility, interviews you and, if you are eligible, presents your profile to Amazon. The final decision on admission to the programme rests with Amazon.

Ready to start your Amazon adventure?

Check your eligibility for the Amazon referral programme: a personalised service, exclusive benefits for 365 days and a dedicated Amazon Key Account Manager — for €25/month for 12 months. Fenchell is an Amazon Marketplace EU Agency Partner.

Check my eligibility Book a free call

Programme offered by Amazon through its network of partner agencies; Fenchell Capital OOD acts as an Amazon Marketplace EU Agency Partner. Eligibility and the final decision on admission to the programme rest with Amazon. The benefits described are provided by Amazon as part of the programme and may change. Fenchell Capital OOD — Bulgarian firm based in Plovdiv (EIK 207945095).

Check my eligibility